This year marks 100 years of Mills and Boon, the famous romance book publishers.

Now a subsidiary of Harlequin Enterprises Ltd., the company has grown to become the UK’s undisputed market leader in romance fiction publishing, with a wide following and readership.

Mills and Boon describes its founding back in 1908 :

Since two dashing young entrepreneurs — Gerald Mills and Charles Boon — launched the company in 1908 with just a modest £1,000 [$2000], millions of women across the globe have been entranced by their books, reaching into their handbags or to their bookshelves to spend a few hours transported into a fantasy world of intrigue, danger, passion and romance.

Such is the strength of the brand that in 1982, a Mills and Boon book was added to a time capsule in the grounds of Castle Howard, Yorkshire, to mark the 60th anniversary of the BBC. The capsule contained ‘vital clues of life in 1982 of generations to come’. Also, in 1997 the Oxford English Dictionary added ‘Mills & Boon’ to its esteemed canon — meaning, ‘romantic story book’.

Mills & Boon’s army of dedicated readers know that once they pick a brightly coloured paperback, they will be taken on an easy, thrilling read - with a guaranteed happy ending. Alan Boon, one of the masterminds behind the stylised romances, once declared that the books “could take the place of Valium” - because they are so well known for their restorative quality.

If you want to know how the company grew into such an epic success story, read it on the M&B website.

In romantic terms, what is a gooseberry, and why are they named after a sour, hairy, sickly-green fruit?

A gooseberry is generally an unwanted third party on a date or reluctantly accompanying a loved-up couple.

It traces its origins back to the early 19th century and refers to a tactful chaperone who “picks gooseberries” while the couple canoodles nearby.

Partridge’s Dictionary of Slang thinks it derives from the dessert dish, gooseberry fool. Others believe it relates to the way the fruit “blushes” during the ripening process, presumably matching the embarrassed cheeks of an onlooker.

Either way, there are lots of explanations, as is usual in these matters.

How to be a Latin lover — Part 2

Adapted from “Latin Love Lessons” by Charlotte Higgins, Short Books

We all know we’re not going to get a date by sitting at home. Ovid insists we get out there into the town or city and create our own opportunities to meet people.

Be bold, he cries, talk to those girls hanging out at the temple of Palatine Apollo or in Pompey’s portico — or even at a nightclub.

For girls, never, ever, turn down an invitation to a party, is his advice. Makes sense :

Arrive late, when the lamps are lit;
Make a graceful entrance —
Delay enhances charm, delay’s a great bawd.
Plain you may be, but at night
you’ll look fine to the tipsy:
Soft lights and shadows will mask your faults.

For the guys, you might just want to factor in that flattering lighting when sizing up girls :

Don’t trust the lamplight too much,
It’s deceptive. When Paris examined those
Goddesses, when he said:
“You beat them both, Venus,” he did it in broad
Daylight. But darkness hides faults, each
Blemish is forgiven:
Any woman you name will pass
As a beauty at night.

Striking up a conversation is easy, insists Ovid. If you’re sitting next to a pretty girl at the races :

Find some excuse to engage in friendly conversation,
Casual small talk at first —
Ask, with a show of interest,
Whose are those horses
Just coming past: find out
Her favourite, back it yourself.
When the long procession of ivory deities approaches, be sure you give a big hand to Lady Venus.
If some dust should settle
In your girl’s lap, flick it away
With your fingers; and if there’s no dust,
Still flick away — nothing.

A potential seducer should give a broad hint of his intentions by applauding Venus, the goddess of love, when the procession of images of the gods passes. The modern equivalent of that situation is hard to find, but applause for anything draws attention.

It seems that the Romans were also aware of the “flicking away the dust” trick — a tried and trusted method, even 2,000 years ago.

Next : Moving in on your target.

The history of the tradition of the wedding cake is a fascinating one.

There are legends of brides scattering grains which were considered good luck. The grains were then gathered quickly by the single maids, thus ensuring their own happy future nuptials. By the Middle Ages, we see stories of the grains now being made into loaves of bread, but rather than being eaten, these loaves were broken over the bride’s head. Eating the crumbs was also considered good luck for those guests who managed to get some.

Eventually these loaves became sweet buns which the wedding guests would toss in a pile in front of the couple. If they could kiss over the top of the pile, they would be sure to have many children.

The first mention of anything like a cake is the Bride’s Pie in the 17th century. This pie was made of mutton, sweatbreads or perhaps mince and might have had a glass ring baked into it. The superstition was that the guest who found the ring would be the next to marry.

Cakes became more popular at weddings in the 19th century and the bride’s pie pretty much disappeared. Some sources say it was a French chef who made the first “stacked” wedding cake. In any case, it was at the marriage of one of Queen Victoria’s daughters that the first tiered cake with pillar supports and piped icing as decoration first appeared.

The tradition of cutting the cake evolved as a symbol of the couple’s shared life as they jointly cut the cake and then respectfully feed each other in an act of love and honor. As tradition tends to be bent by each succeeding generation, this quiet and symbolic act is now usually carried out in clown-like fashion, with couples smashing pieces of cake into each other’s faces.

Traditionally, the wedding cake has been white, with white icing. In modern times, cakes come in many different flavors and can even include cheesecake flavored with jams and cordials. The icing has undergone change too, with many brides opting for decoration that reflects their personal taste or the interests of the couple.